GfK Ukraine Structure

Company staff:

The current GfK Ukraine staff comprises over 100 specialists who in 2004 accomplished over 350 research projects
for the total amount of more than 3.9 million Euro.

Employees of GfK Ukraine are united into 4 research departments: Custom Research,
ConsumerScan (Households panel), Retail and Technology (Non-foods Tracking panel), Media (Television Audience Measurement panel). Additionally, there is also the Field Research Department, Data Processing Department и Administrative Department.

Network of interviewers:

GfK Ukraine has 25 regional representations. Own independent network of interviewers and supervisors consists of over 600 interviewers all over Ukraine. There are regular trainings arranged for interviewers. Prior to the project start, all supervisors are specially briefed as regards questionnaires, sample elements and other specific project questions. The company has a network of independent controllers all over Ukraine.

We speak English, French, German, Polish, Ukrainian, and Russian.