Corporate news and press releases

Kyiv residents go shopping to supermarkets and hypermarkets

03/04/2008

The overwhelming majority of Kyiv residents (70%) prefer to do their shopping in supermarkets and hypermarkets. Silpo supermarkets enjoy the biggest popularity, with 26% of Kyiv residents considering it their main shopping place. Among major reasons behind the choice of their main shopping place Kyiv residents name proximity to home or work, wide range of products and acceptable price levels. These are the results of the fifth wave of the Kyiv Retail Study run by GfK Ukraine in 2007.

KYIV RESIDENTS GO SHOPPING TO SUPERMARKETS AND HYPERMARKETS

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